Virtual Conference Motivational Speaker Patrick Sweeney Demo Video Transcript

Transcript
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Patrick is a professional keynote
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speaker technology entrepreneur Olympic
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level athlete
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cancer survivor and author and his
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recent book fear is fuel just hit number
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5 on the Wall Street Journal bestseller
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list and there you go there's the book
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the line that really struck with me was
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Patrick says I'm on a mission to help
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people around the world find their
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adventure within and and I know there's
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a lot of adventure at that ecosystem so
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I thought it'd be good to hear from
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Patrick because his work reminds us that
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fear is a powerful fuel and then Patrick
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the floor is yours I'm great thank you
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very much and thank you all for your
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obtuse and welcome to a little bit of
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time about the brain and I completely
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understand how you feel right after 9/11
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I was a CEO of a company called server
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vault it was the first cloud computing
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company out there and our pipeline dried
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up to like a little tiny garden hose by
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then so what I thought I could do was
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sit down with my vp of sales and we
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started banging the phones I was making
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probably 50 or 100 calls a day sitting
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with my VP of Sales and all our sales
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guys because we defaulted back to what
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we knew and what had worked before so
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pretend you're watching an Olympic table
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tennis game can you help the can that
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help you with fear and anxiety true or
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false
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5050 so it's an easy question but tests
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we all like Jim what's your guests crew
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okay at least can we see how we did
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Oh true it is Wow 78% cap Darden kicks
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ass that's all I have to say you guys
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are so much smarter than all my other
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audiences so watching an Olympic table
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tennis match means your eyes do this and
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what what that has turned into is called
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a treatment called EMDR and it's eye
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movement therapy basically so when you
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recall something that has anxiety or
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stress and you name it and then you
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start shifting your eyes back and forth
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like that you're consolidating that
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memory into an emotional memory bank and
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the way neuroscientists think this work
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is based on REM sleep or rapid eye
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movement sleep so when we go to sleep at
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night our eyes go back and forth when
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they're closed and we go through a REM
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stage that's when we consolidate all on
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remember to see wall then killed all
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hundred people on board and I was
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sitting there watching it and that
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created something that we all have and
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that's called a fear frontier first
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traumatic memories built up this defense
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mechanism against fine so fine was one
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of my lifetime biggest fears I was
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terrified and I made up any excuse I
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could possibly do not to fly
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participants are excited with questions
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I'm at the end I have three more
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questions to ask you with server vault I
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did exactly what most people are doing
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now I defaulted to my typical defense I
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went back to what worked before what I
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found out is there's a tremendous
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opportunity if you understand the
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neuroscience of why we do that and then
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why our customers do that because I
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remember the same thing when I would
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reach people on the phone I'd get
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objections and as soon as I got
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objections I'd start to fight because my
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fear response that amygdala that little
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gland at the base of my brain started
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hijacking my thinking I wasn't thinking
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strategically anymore so what we're
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gonna do today is I'm gonna give you
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five great methodologies to understand
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when this is happening both to you and
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your potential prospect and then we're
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going to use some neuroscience jujitsu
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to figure out how you can make it work
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okay well let's let's bring up the next
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poll then
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question about the right-brain
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left-brain or something else okay
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this was another trick question
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Andre what did you answer their left
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brain creative okay
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so in 2013 researchers at the University
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of Iowa disproved the fact that there is
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right brain left brain so it's
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completely in completely an old wives
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tale there's no such thing as right
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brain left brain it's all whatever we
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populate that database with so the thing
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that absolutely would have incredibly
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scared me just talking about 15 years
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ago is now one of the greatest sources
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of joy and happiness and fulfillment in
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my life so it's that reason I went to
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all these neuroscientists and I started
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asking how could I change from being the
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biggest wimp like dr. day the Wimpy Kid
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was based on me to captain courageous
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and we started learning all about that
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so what I found out was how the brain
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works and what we can do about it and
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that's what I put in the book and one of
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the things now that the people need to
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know is the brain is a prediction engine
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so we try to predict everything that
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happens and when we can't when there's
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uncertainty when there's chaos when
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there's something novel like the novel
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coronavirus novel is just a fancy way of
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saying new and unknown then our brain
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can't predict the outcome and so we
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think there might be a chance that we're
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gonna die anyone can learn to be
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courageous
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so one thing before I share some of the
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tactics that I'm gonna share about how
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we can win learn things we've got to
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centers inside the brain I talked about
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the amygdala so the amygdala handles the
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fight flight or freeze response and in
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what that does is it tries to to help us
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survive but it's literally running a
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two-million-year-old piece of software
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we too often let the amygdala hijack
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that that smartphone our working memory
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because what it tries to do is it tries
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to put up one of those actions fight
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flight or freeze I suggest to all the
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CEOs that I work
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with it you have a morning routine so
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when I wake up in the morning the first
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thing I do is thank God that I'm alive
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and it can be you know thanking Buddha
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thanking the universe thanking Allah it
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doesn't matter as long as you have some
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gratitude and then I do some breathing
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exercises and one thing I'd love to have
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you guys all try is called a four by
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four and I teach this as part of the
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base platform in my book which is how to
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turn fear into fuel when you're in the
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moment and the B of that ba se base
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platform is breathing so I talked about
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a four by four breathing in for a count
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of four holding it for a count of four
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breathing out for a count of four and
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then holding it out for a count of four
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so that that 4x4 as I call it shuts off
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the connection between the amygdala and
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the central nervous system so it allows
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you to gain get back into control very
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quickly somebody's asking I feel like my
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level of courage can vary depending if
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I'm the only person involved or if there
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are other people involved is there a
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reason for that that's social pressure
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absolutely that that sometimes can can
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actually go against so we've got a
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reward center in our brain and the
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reward center is influenced by other
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people and by your tribe so one of the
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one of the basic things of survival is
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being part of a tribe and if you got
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rejected from the tribe if you got
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abandoned by the tribe that meant you
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know hundreds of thousands years ago you
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were dead just like hang by the number
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of questions it seems that the crowd was
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very much engaged so again thanks very
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much for your time and I look forward to
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some not singing but maybe mountain
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biking with you at some point and I
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would definitely definitely do that if
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you know if you have an opportunity to
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come down to Boston or Shannon E or I'll
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come up there to be great to get
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together with you and you know in the
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whole crew if people want more
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information the books on Amazon and
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Barnes and Noble and that's worth saying
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Cirrus fuel it's available on Kindle
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just promise you don't try to read two
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books and spend time and then my website
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is Peter Sweeney comm and if all of you
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follow me on Instagram if you're on
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Instagram go ahead and follow me at the
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fear guru