Patrick J Sweeney, Certified Virtual Speaker, Fear Guru, Best-Selling Author, Entrepreneur, Adventurer

From a neuroscience perspective intolerance is driven by a primal fear response. This fear originates in a part of the brain called the limbic system. That’s where the amygdala (which handles the fight, flight or freeze response) is situated. When some thing or someone is different from what has been populated into your subconscious mind that’s…

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Leadership lessons Red Sox-163773-edited

I first began using this technique when I was training for the Olympics.  As I’ve studied neuroscience over the past five years for my book “Fear is Fuel”, I realize how impactful this little routine is, and how it can literally change the quality of decisions you make every single day. It will make you…

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Patrick J Sweeney, Certified Virtual Speaker, Fear Guru, Best-Selling Author, Entrepreneur, Adventurer

Here’s the deal – just about everyone is afraid of taking cold showers. Bear with me because it’s a great place to practice using fear as fuel! What’s the worst that can happen; you’ll be uncomfortable for five minutes and maybe embarrassingly bit of shrivel. What’s the best that can happen – you can never…

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